电商趋势报告出炉,来看看下半年有哪些新商机

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新产品视角

5月份,淘宝企业服务平台“分类垃圾桶”搜索量增长了三倍以上,营业额同比增长70%以上。上海地区遥遥领先。

在购买“类别垃圾桶”的企业客户中,9成为新用户。淘宝有大量数据显示6月垃圾销量可达300万。上海本地工业的垃圾桶是最受欢迎的,销量同比增长超过三倍。

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电子商务趋势报告

尼尔森报告显示,46%的消费者表示他们喜欢尝试新事物并积极寻找新品牌和新产品。

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在周末,我将举办一场无运动的特别活动,筋膜枪将成为最大的黑马。 40%的订单来自沉没的市场;千元亿健康跑步机在镇青年销售,近70%,销售到下沉市场。

此外,玛氏与美国合作,加强了镇上年轻人对产品和场景下沉的渗透。通过这些策略,Dove的新客户飙升,而Snickers也取得了令人瞩目的成绩。在618期间,士力架的多元化销售额同比增长206%,新消费者数量同比增长219%。 3次。

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(通过小包装降低单价,这是德福圈镇年轻人的秘密之一)

在为期三天的“中山小家电特价销售特卖”活动的最后三天,中山电器工业以“安佳乐”业务销售了6万个电热锅,相当于通常的20天销售。

从天猫大数据中可以看出,越来越多的消费者意识到护肤不仅可以在脸上,也可以在身体的细节上起作用。消费者对光亮皮肤的追求直接反映在今年的天猫618中。

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According to Tmall data, in the 25th minute of June 16, Tmall's body care turnover exceeded that of last year, and the first hour's turnover increased by 352%. The market share of body care in developed countries is huge. In contrast, in China, according to the First Financial Business Data Center research report, body care has grown rapidly since the third quarter of 2017. The consumption of body care products in 2018 has exceeded 7.9 billion yuan, but in the entire skin care products. The proportion is only about 5%. This means that China's body care market has great potential.

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